Samantha Cameron's Cefinn Label Acquired
The premium womenswear brand Cefinn, founded by former Prime Minister's wife Samantha Cameron, has been sold to private investment firm Level Five in a deal securing its future.
The premium womenswear brand Cefinn, founded by former Prime Minister's wife Samantha Cameron, has been sold to private investment firm Level Five in a deal securing its future.
From viral YouTube videos to multi-million pound brand deals and her own coffee company, discover how Emma Chamberlain transformed from a teenage creator into a global business mogul and style icon.
American restaurant chain Cracker Barrel Old Country Store ignites a social media firestorm with its minimalist logo redesign. Customers accuse the brand of abandoning its heritage for a bland, corporate look.
TV presenter Emma Willis has directly addressed the furious criticism she received after launching a £5,000 cash prize draw for her wellness brand, vowing to 'do better' after being accused of being 'out of touch' with fans during the cost-of-living crisi
Basketball icon Shaquille O'Neal enters the fragrance world with a bold new signature scent, 'Shaquille O'Neal', now available exclusively at JCPenney UK. Discover the superstar's foray into luxury perfumery.
Exclusive: Ben Cohen and Jerry Greenfield condemn Unilever's decision to exclude the iconic ice cream brand from its London listing, warning it risks destroying the company's founding ethical principles.
US restaurant chain Cracker Barrel abruptly suspends its nationwide modernisation programme following a fierce backlash from loyal customers over drastic changes to its iconic rustic aesthetic.
Unilever faces a high-stakes legal challenge from its own subsidiary, Ben & Jerry's, over the controversial sale of its Israeli business operations, testing corporate governance and ethical boundaries.
Queen Mary of Denmark champions the 'earthing' wellness trend, walking barefoot daily for its purported health benefits. Discover the science and surge behind this grounding movement.
From Russell Brand's Question Time blacklisting to Jeremy Clarkson's Top Gear exit, uncover the celebs banned from the UK's most beloved TV programmes and the scandals that got them axed.
Love Island stars Harrison Solomon and Lauren Wood secure major brand deals and a podcast launch following their dramatic exit from the villa, proving controversy pays off.
Comedian and actor Russell Brand is hit with a new sexual assault lawsuit by an extra who claims he attacked her in a bathroom at his Hollywood Hills home in 2010, following a wave of previous allegations.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
Pop sensation Charli XCX has publicly called out Converse, accusing the iconic brand of selling her 'poor quality' shoes that fell apart. The viral social media rant has ignited a fierce debate among fans and consumers about brand accountability and quali
Exclusive royal insight reveals growing concerns that the Duke and Duchess of Sussex's controversial reputation is damaging the prestige of the Invictus Games, with aides reportedly working to distance the event from their 'toxic' brand.
Discover the new Gen Z-founded beauty sensation, Seintr, that's taking TikTok by storm with its revolutionary, purse-friendly makeup promising a 'second skin' finish and major skincare benefits.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Japanese clothing giant Uniqlo faces mounting criticism for sponsoring a tennis tournament held at a Hawaiian resort still named 'Plantation', with activists calling the term a painful reminder of the island's oppressive colonial past.
Kansas City Chiefs superstar Travis Kelce and his brother Jason have built a staggering fortune with their Garage Beer brand, transforming a simple idea into a multi-million pound success story far beyond the football field.
Bud Light faces a new wave of consumer backlash as sales of American Eagle plummet following a controversial advert featuring actress Sydney Sweeney, highlighting the ongoing volatility in brand partnerships.
Nicola Peltz-Beckham dazzles as the new face of Italian fashion house Genny, mirroring Victoria Beckham's iconic style in a daring black corset campaign that has set the fashion world abuzz.
The Duchess of Sussex's new lifestyle brand, American Riviera Orchard, has suddenly shut down its website with a mysterious holding page, sparking intense speculation about the official launch date and product details.
The Duchess of Sussex has ignited speculation of a significant rebrand for her lifestyle venture, American Riviera Orchard, after sharing a cryptic new video featuring a classic Hollywood aesthetic and a symbolic lemon detail.
Former Love Island star Olivia Attwood stuns in her debut campaign as River Island's latest brand ambassador, showcasing bold fashion statements and exclusive collection previews.
The Duchess of Sussex has abruptly closed her lifestyle venture, ShopMy, just weeks after its high-profile launch, sparking speculation and industry analysis.
Disney star Sabrina Carpenter makes a sophisticated leap, announced as the leading ambassador for Johnnie Walker's latest global campaign. Discover the details behind this unexpected partnership.
British acting royalty Rupert Everett and Jenny Howorth front the new Burberry Winter 2025 campaign, shot in a classic London studio. The campaign showcases the iconic heritage brand's latest collection through a series of dramatic, cinematic portraits.
Social media stars are under fire for a controversial brand trip to Australia's iconic Uluru, with critics slamming the event as culturally insensitive and disrespectful to Indigenous traditions at the sacred monolith.
Euphoria star Sydney Sweeney faces intense backlash from fans after signing a new partnership with American Eagle, managed by industry mogul Scooter Braun, just weeks after criticising the brand.
The bankrupt Hooters restaurant chain has executed a dramatic policy reversal, ordering its UK waitresses to return to the original iconic bikini shorts uniform. This strategic move aims to reconnect with the brand's heritage amid financial turmoil.