Lowestoft, the Suffolk seaside town recently ranked as the second-worst in the UK by consumer magazine Which?, has been defended by a travel journalist who visited in April. Despite scoring a dismal 46% overall and receiving just one star for scenery, seafront, and food and drink options, the town's beach and family-friendly atmosphere redeemed it.
Which? survey ranks Lowestoft near bottom
The Which? survey, released last week, placed Lowestoft second from the bottom, slightly ahead of Bognor Regis. The town received low marks across several categories, but its beach earned four stars. The journalist noted that upon arrival, the working docks and utilitarian town centre were unappealing, but the seafront offered a different experience.
South Beach: a four-star gem
The South Beach area was described as beautiful, with a long stretch of golden sand, clean shallow waters, and colourful beach huts available for hire. The promenade retained a retro style, featuring amusement arcades, Georgian terraces turned into B&Bs, and bucket-and-spade shops. The journalist praised JOJO'S Kitchen & Bar for its American-style diner fare, particularly the pancakes, and the East Point Pavilion, a Victorian-style community space built in the 1990s.
Regeneration and family appeal
While acknowledging that Lowestoft needs improvement, the journalist highlighted ongoing regeneration programs. The town's biggest asset is its beach, which offers potential for both residents and day-trippers. The journalist's children gave Lowestoft their approval, underscoring the town's appeal for families. "While it’s very easy to dismiss seaside towns as being tired or stuck in the past, what many adults forget is that they’re still a magical place for kids," the journalist wrote.
