The Met Office has issued a red alert for pollen, with 'very high' levels expected across England and Wales throughout the weekend. The warning covers vast areas, including southern England, Wales and northern England, where a triple threat of birch, ash and plane pollen is affecting around 10 million Britons. Symptoms include sneezing, streaming noses, 'sandpaper' eyes, facial pain, sweats and headaches.
Forecasters say the alert will remain in place until at least Sunday evening. The recent rise in temperatures has created ideal conditions for pollen production and spread, as warmth accelerates the release of microscopic particles. When these particles enter the body, immunoglobulin E antibodies can trigger mucus production and congestion.
Beauty expert Annabelle Taurua has warned that hay fever should be treated as a skin emergency, not just a nasal complaint. She advises avoiding fragrance in all skincare products, as it can exacerbate sensitivity when the skin barrier is compromised. 'Avoid fragrance at all costs,' she said, recommending fragrance-free cleansers, moisturisers and SPF.
Taurua also suggests using hydrating eye drops, cold compresses and nourishing eye creams to soothe puffiness and irritation. Strengthening the skin barrier with ceramides and gentle care can help defend against allergens. Acupressure may also relieve sinus pressure and fluid build-up.
Google searches for 'allergy face' have risen by 20% as people seek ways to manage symptoms. Taurua emphasises keeping routines simple and gentle, avoiding harsh exfoliants, and using hypoallergenic products to minimise irritation.
