As the new year prompts a financial review for many, mobile provider EE has launched a compelling cashback offer rarely seen in the market. The network is giving customers a substantial £180 cashback when they purchase the latest Samsung Galaxy S25 smartphone.
How to Claim the £180 EE Cashback
To benefit from this promotion, shoppers must buy a Samsung Galaxy S25 directly from EE before 29 January 2026. They then have up to 30 days from the purchase date to claim the cashback online. The reward comes in the form of a virtual prepaid Mastercard, which can conveniently be added to the Samsung Wallet app for everyday use.
EE has also reduced the upfront cost for the device, with a minimum payment of £30. Following this, the phone can be paid off over 36 months at £23.80 per month, or over a shorter 24-month term at £35.70 per month.
Galaxy S25 Specs and EE Plan Savings
The flagship Samsung Galaxy S25 boasts impressive features for tech-savvy consumers. It is powered by a Snapdragon Elite 8 processor, enabling seamless multitasking and gaming, and supports Samsung's suite of Galaxy AI tools for live translation and advanced photo editing. The phone is slightly thinner and lighter than its predecessor, the S24, and houses a 4,000mAh battery capable of up to 29 hours of video playback.
At EE, the device is available in four colour options: icy blue, mint, navy, and silver shadow, each with 128GB of storage.
Beyond the handset deal, EE has slashed prices on its airtime plans. A standout offer is on the 125GB Essentials package, which includes unlimited calls and texts. Normally priced at £37 per month, it is now reduced to £19 per month on a 24-month contract—a total saving of £432. When combined with the device payment, this brings the total monthly cost for phone and plan to £42.80.
How the Market Responds
Early reviews for the Galaxy S25 on Samsung's website have been largely positive, with users praising its AI capabilities and photo quality. One customer noted, "The AI is amazing, and it's very convenient being able to talk to your phone and get the answer you want." Another highlighted the "fantastic" photo quality.
While most feedback is glowing, some users have pointed out minor drawbacks, such as the placement of the fingerprint sensor and the absence of a memory card slot, which requires reliance on cloud storage for media.
This EE promotion stands out in a competitive market where rivals are also pushing January sales. For instance, O2 is offering a free Pixel Watch 3 (worth £399) with the purchase of a Google Pixel 10 Pro before 7 January, while Argos is selling the iPhone 17 outright for £799.
For consumers in the UK resolving to upgrade their tech in the new year, EE's direct £180 cashback provides a significant and straightforward financial incentive to choose the Samsung Galaxy S25.
