In a significant move that underscores the rapidly evolving media landscape, Sky has announced a major operational overhaul that places approximately 1,000 roles at risk of redundancy.
The sweeping changes are concentrated at the broadcaster's sprawling Osterley campus in West London, a site long synonymous with the company's UK operations. The decision is part of a strategic pivot designed to accelerate Sky's transition into a modern, agile streaming-led business.
A Strategic Pivot to Digital
The restructuring is a direct response to the profound shift in how audiences consume content. With traditional satellite viewing declining and demand for on-demand services like Sky Stream and NOW TV surging, the company is reallocating resources to future-proof its operations.
Internal communications seen by staff indicate that the redundancies will not target any single department but will instead be spread across various teams. The company has stated its intention to support affected employees, offering redeployment opportunities where possible.
Industry-Wide Transformation
Sky's announcement is the latest in a series of job cuts rippling through the global media and tech sectors. As a subsidiary of US-based Comcast, Sky is navigating the same challenging economic currents—including high inflation and soaring production costs—that have prompted layoffs at competitors like Disney, Warner Bros. Discovery, and the BBC.
This move signals a decisive end to an era defined by satellite broadcasting and a full-throttled embrace of the digital, streaming-first future that now dominates the market.
A Sky spokesperson commented: "The way people consume entertainment is changing rapidly, and we must therefore evolve to meet the needs of our customers. We are proposing a number of changes to our UK operations to ensure we are well positioned for the future. We recognise that this period of uncertainty is difficult for our employees and will fully support them throughout the consultation process."
