We have all faced that familiar domestic conundrum. You wear a pair of jeans for a single outing. They are not clean enough to return to the wardrobe, yet not sufficiently soiled for the washing basket. Where do they go? For many, the answer is the ubiquitous 'laundry chair' – that unofficial, cluttered resting place for semi-worn garments found in homes across America and beyond.
From YouTube Idea to Million-Dollar Product
YouTuber and inventor Simone Giertz experienced this very issue firsthand. Rather than accept the status quo, she decided to engineer a sophisticated solution. 'I made the Laundry Chair because I wanted it for myself,' Giertz explained to the Daily Mail. 'But once I started noticing everyone else's piles of laundry shame, I realized that I wasn't the only one who had that problem.'
She saw a clear market opportunity, adding, 'And what do I call other people with the same problems as me? Future customers. So I kicked it over to the manufacturing team and we started turning it into a product.'
Design and Functionality
The resulting invention is the Laundry Chair, priced at $1,100. It functions as a standard, stylish chair but incorporates one ingenious feature: a rotating rail mounted on a Lazy Susan mechanism. This allows users to swivel dirty laundry behind the chair, keeping it out of sight and off the armrests and seating pad.
This design offers a significant practical advantage over a traditional 'chair pile.' It actively airs out damp or slightly worn clothing, preventing them from becoming musty in a stagnant heap. As the Kickstarter campaign notes, 'It's not really about doing more laundry. Washing clothes after every single wear actually breaks them down faster. Most pieces don't need a full wash, they just need a bit of air.'
Overwhelming Crowdfunding Success
Giertz's initial YouTube video revealing the Laundry Chair garnered over two million views, demonstrating significant public interest. This momentum translated into remarkable success on Kickstarter. The campaign's initial funding goal was a modest $50,000, but it has since skyrocketed, raising over $1 million from backers.
Giertz expressed her satisfaction with this result, stating she feels 'very great' about the achievement. Reflecting on her journey from content creator to product designer, she said, 'I always wonder if people buy my products because they like me, not the product itself necessarily. But nobody loves me enough to buy a $1,000 chair so it's really validating.'
Production Timeline and Company Background
The patented design for the Laundry Chair is now complete. However, as of early March, Giertz's company, Yetch Studio, is finalizing packaging designs and sourcing all necessary production materials. Deliveries for the over 1,000 backers who secured a chair through Kickstarter are projected for around November 2026.
Yetch Studio, under which Giertz operates, has a decade-long history of creating functional, stylish, and experimental furniture. Previous products include the 'Coat Hinger,' a space-saving, foldable coat hanger for minimalist closets, and the 'Every Day Goal Calendar,' an electronic wall display designed to help users track their objectives.
Interestingly, Giertz had previously vowed on Instagram never to launch another Kickstarter after her two prior successful campaigns. The compelling idea for the Laundry Chair, promising 'No piles. No unusable chairs. No pretending you'll deal with it later,' convinced her to return to the platform.
Looking to the Future
When questioned about future projects, Giertz responded enthusiastically, 'so many!' She is clearly motivated by the Laundry Chair's success. 'I'm very emboldened by this,' she added. 'We have a schedule full of new Yetch Studio products for 2026, and are looking to release another piece of furniture in 2027.'
The Laundry Chair project also highlights the dynamics of platforms like Kickstarter. Unlike donation-based sites, Kickstarter employs an all-or-nothing funding model, where creators must hit their financial target within a set timeframe to receive any funds—a risky proposition for many. For Giertz, however, it has proven to be a highly effective launchpad for turning a common household frustration into a validated, high-demand product.
