The UK's Competition and Markets Authority (CMA) is preparing to clamp down on tech giants Apple and Google, accusing them of stifling competition in the mobile platform market. The regulator argues that their dominance harms consumers and developers alike.
Why the CMA is Stepping In
Investigations by the CMA have revealed what they describe as an 'effective duopoly' in mobile ecosystems. Apple's iOS and Google's Android control over 90% of the UK mobile market, giving them unprecedented power over app developers and users.
Key Concerns Identified
- Restrictive app store policies
- Unfair advantage for first-party apps
- Excessive commission fees (up to 30%)
- Limited user choice in default apps
Potential Regulatory Actions
The CMA is considering several measures to increase competition:
- Forcing open access to alternative app stores
- Mandating interoperability between messaging platforms
- Requiring fairer revenue sharing models
- Banning preferential treatment of native apps
These changes could fundamentally alter how mobile ecosystems operate in the UK market.
Industry Reaction
While consumer groups have welcomed the move, tech industry representatives warn that excessive regulation could stifle innovation. Apple and Google maintain their platforms provide security and quality assurance that benefits users.
The CMA expects to finalise its recommendations by early 2026, with potential legislation following shortly after.
