FIFA Broadcast Rules Require Celebrity and Official Shots
FIFA has instructed broadcasters to show celebrities and FIFA officials, including president Gianni Infantino, during World Cup semifinals and the final. The directive applies to all matches at the 2026 tournament, co-hosted by the United States, Canada, and Mexico.
Semifinal Lineup and Celebrity Presence
The semifinals feature France vs. Spain and England vs. Argentina, the latter meeting for the first time in a competitive match since the 2002 World Cup. Celebrities such as David Beckham and Brad Pitt have been regularly shown on camera, alongside Infantino, who has traveled over 50,000 km during the tournament.
FIFA Spokesperson Confirms Standard Practice
A FIFA spokesperson told The Athletic: "It is standard practice for seats which include football officials, public figures and celebrities to be shown as part of the match running order, whoever they may be." This practice has drawn criticism from fans who prefer focus on the game.
Infantino's Uncontested Re-election Bid
Infantino, seeking a third term as FIFA president in 2027, remains unchallenged. Three continental confederations—Africa, Asia, and South America—representing 110 of FIFA's 211 member associations, have unanimously backed his re-election. If re-elected, he would lead FIFA until 2031.
Controversies Surrounding the Tournament
The World Cup has faced controversies, including the US handling of Iran's squad, forcing them to relocate to Tijuana, Mexico; USMNT's Folarin Balogun's red card rescinded after President Trump's intervention; and costly VAR errors. Trump, expected to play a prominent role in the final at MetLife Stadium, has not attended any matches so far.
