Elon Musk's X has announced restrictions on its Grok AI tool, preventing users from editing images of real people to depict them in revealing clothing such as bikinis. The move follows a public and political backlash, as well as a formal investigation by Ofcom, the UK's communications watchdog.
UK users will no longer be able to create sexualised images of real individuals using the @Grok X account, and the Grok app is also expected to face similar restrictions. The changes come amid concerns over the misuse of AI-generated content and potential violations of UK laws.
Ofcom's investigation into Grok highlights the growing scrutiny of AI tools on social media platforms. The watchdog is examining whether X has taken adequate steps to prevent harmful content, including non-consensual intimate images, from being generated and shared.
X's decision to limit Grok's capabilities is seen as an attempt to address regulatory pressure while maintaining the tool's functionality for other purposes. However, critics argue that the restrictions may not go far enough to prevent abuse, and further measures could be required to comply with UK legislation.
