AI Giants Are Abandoning Creatives, Warns Australian Music Legend Briggs
Briggs: AI Copyright Reforms Abandon Australian Artists

Australian music icon Briggs has launched a powerful broadside against proposed AI copyright reforms, accusing the Productivity Commission of effectively abandoning creative professionals to the mercy of technology giants.

The Warning From Australia's Music Frontline

In a passionate address that's sending shockwaves through the creative community, the celebrated rapper and producer declared that current proposals would allow AI companies to systematically exploit artistic work without proper compensation or consent.

"We're staring down the barrel of a future where generations of cultural heritage can be scraped, mined, and replicated without permission," Briggs warned. "The Commission's approach suggests they see artists as collateral damage in the race for technological advancement."

What's At Stake For Australian Creatives

The controversy centres on recommendations that would significantly weaken copyright protections in the age of artificial intelligence. Key concerns include:

  • AI systems training on copyrighted material without licensing agreements
  • Inadequate compensation frameworks for artists whose work fuels AI development
  • Potential erosion of unique Australian cultural voices through mass replication
  • The threat to emerging artists trying to build sustainable careers

A Cultural Emergency in the Making

Briggs, known for his advocacy on Indigenous rights and creative industries, framed the issue as nothing less than a cultural emergency. He emphasised that the very essence of Australian storytelling and artistic expression hangs in the balance.

"This isn't just about royalty payments," he stressed. "It's about whether we value Australian stories enough to protect the people who tell them. When you undermine the economic foundation of creative work, you ultimately silence unique voices."

The Global Context

Australia's debate mirrors similar battles playing out worldwide, as governments struggle to balance technological innovation with creator rights. Briggs argues that Australia risks setting a dangerous precedent that could undermine creative economies globally.

"We have an opportunity to lead with principles that protect artists, not just profits," he asserted. "But right now, we're heading in exactly the wrong direction."

The music veteran's intervention has ignited fresh debate about Australia's cultural policy direction, with many in the arts community hoping it will force a reconsideration of the proposed reforms before they become law.