Heineken and Formula 1 are offering a single season ticket for the 2027 calendar, granting the winner and a guest access to every race with premium grandstand seats, travel, and accommodation included. The prize, called the Heineken x F1 Season Ticket, is described as the ultimate money-can't-buy motorsport experience.
How to Enter and What's Included
Fans can apply to become the bearer of the exclusive pass, which covers all 24 races on the 2027 F1 schedule. The package includes best grandstand seats at each venue, flights, and hotels, creating a year-long global journey. At every location, the winner and their plus one will join fellow fans to experience the passion and fellowship of the sport.
First Recipient Brandon Burgess Leads the Search
The inaugural winner, Brandon Burgess, earned the ticket after attending every race in the 2025 season while working full-time on a tight budget. He now helps Heineken find the next deserving fan. Burgess has built connections with supporters, content creators, and figures like four-time F1 World Champion Max Verstappen, F1TV host Laura Winter, and the P1 Podcast, who will help spread the word.
Burgess said: "It's been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I've met at races, to people on social media and a couple of famous faces too, I've been able to bond with so many people over our shared love of F1. Winning the ticket was so surreal and I still can't quite believe what an incredible opportunity I've been given. It's a lot of pressure to pick the next holder of this coveted pass, but thankfully I've got some good friends I can call for a bit of help. I'm so excited to give someone else the opportunity to experience this crazy ride for themselves."
Heineken's Vision: Fandom and Connections
Nabil Nasser, Global Head of Heineken, added: "This offers fans the chance to experience the sport in a way few ever will. But it's not just about attending every race on the calendar, it's also an incredible opportunity to forge new friendships with people all around the world. Fandom is one of the quickest ways to spark an instant connection between strangers and Brandon's experience shows how motorsport can create meaningful bonds. This year, we're putting those connections at the heart of the search, with Brandon, Max and the friends he's made along the way to help find the next fan to enjoy the Season Ticket adventure."
Interested fans can enter via the official Heineken website. The winner will be chosen by Burgess with assistance from Verstappen and others.
