Manchester United's quest to secure a new marquee striker has been thrust into turmoil following Atalanta's audacious financial demands for their prized asset, Rasmus Hojlund.
The Red Devils, who have identified the 20-year-old Danish international as a primary target for manager Erik ten Hag, have been left reeling by the Serie A club's staggering valuation. Atalanta are now holding out for a fee in the region of £86 million (€100m) to even consider parting ways with their emerging star.
Who is Rasmus Hojlund?
Dubbed the 'next Erling Haaland' for his prolific Scandinavian roots and powerful playing style, Hojlund has taken Serie A by storm since his move from Sturm Graz. His explosive pace, physical presence, and eye for goal have made him one of the most sought-after young talents in European football.
His potential has not gone unnoticed by the Old Trafford hierarchy, who are desperate to add a clinical finisher to their ranks after a season overly reliant on the ageing Marcus Rashford.
A Deal in Deadlock
This exorbitant price tag represents a significant stumbling block for United's negotiators. The club's budget is already stretched thin, with funds also needed to reinforce other key areas like midfield. shelling out such a colossal sum for a player with just one season of top-flight experience in Italy is considered a massive gamble, even for a club of United's stature.
The negotiation is set to be a protracted game of chess. United will likely test Atalanta's resolve with an initial bid far below their asking price, hoping to leverage the player's reported interest in a move to the Premier League.
This development forces the club to consider its alternatives, with the likes of Harry Kane and Victor Osimhen also on the shortlist—though they would likely command even higher wages and transfer fees.
For now, United fans eager for a new number nine will have to wait, as the club weighs up whether to meet Atalanta's tough demands or pivot its strategy entirely in a transfer window that is critical to Ten Hag's long-term project.
