England and Manchester City forward Chloe Kelly could be on the verge of a sensational and lucrative switch from Nike to adidas, in a landmark seven-figure deal that would represent a major commercial moment for women's football.
A Potential End to a Long-Sting Association
Kelly has been a prominent figure associated with the Nike brand for several years. Her association was cemented into footballing folklore during the iconic Euro 2022 final at Wembley, where her winning goal celebration saw her swing her shirt above her head, revealing a white Nike sports bra to a global audience. That image became an enduring symbol of both her triumph and the brand's presence in the women's game.
Speculation Intensifies with Boot Changes
However, speculation regarding her future with the sportswear giant has intensified throughout this season. Observers noted that Kelly had been wearing blacked-out Nike boots in recent months, a common indicator of a player in negotiations or nearing the end of a contract. The situation escalated when she was subsequently spotted training in white adidas boots.
The clearest signal yet came during her return to action at the FIFA Women's Champions Cup, where Chloe Kelly took to the pitch wearing the distinctive white adidas F50 boots. This visible switch from her long-time supplier has fuelled widespread reports that a formal agreement with the three-stripes brand is imminent.
Talks Underway for a Groundbreaking Agreement
It is now understood that Kelly is in active talks with adidas over a new, long-term sponsorship agreement. The proposed deal, rumoured to be worth a seven-figure sum, has the potential to set a new financial benchmark for individual commercial deals within women's football, highlighting the sport's growing marketability and the value of its top stars.
When approached for comment by Daily Mail Sport, representatives for Chloe Kelly declined to provide any statement on the ongoing speculation. The silence from her camp, coupled with the very public change in footwear, suggests negotiations are at a critical and sensitive stage. A successful conclusion would mark one of the most high-profile brand switches in the women's game, with significant implications for player endorsement valuations moving forward.
