A new force has emerged in the world of competitive fitness, promising to professionalise the sport and crown the ultimate all-round athlete. The World Fitness Project (WFP), a global professional fitness series launched in 2025, is holding its inaugural season finale this weekend in Copenhagen, Denmark, with British stars in pole position for glory.
What is the World Fitness Project?
Unlike mass-participation events like Hyrox, the World Fitness Project is an invitation-only league designed for the elite. It aims to transform competitive fitness into a sustainable career for top athletes. Competitors sign season-long contracts, with the league assisting with expenses like travel and accommodation—a significant shift from the typical model where only winners profit.
The season features three events where athletes accumulate points across tests of strength, gymnastic skill, and endurance. "The World Fitness Project is a global professional fitness series designed to elevate the sport through a true season-based structure," explains WFP co-founder and director of sport, Will Moorad.
Performance dictates an athlete's future. Those at the top of the leaderboard retain their contracts, while those at the bottom risk being replaced by rising stars from a 'challenger' division. For everyday fitness fans, WFP also runs Project 1, a gruelling hybrid event open to all, with UK events teased for the near future.
British Contenders Lead the Charge
As the competition reaches its climax at the World Fitness Finals in Copenhagen from Thursday 18 December, British athletes are leading the charge. Aimee Cringle from the Isle of Man tops the women's leaderboard, with Nottingham's Lucy Campbell sitting in joint second.
"Heading into the World Fitness Finals this weekend, Aimee Cringle of the United Kingdom and James Sprague from the United States are leading the season-long points race," says WFP analyst Brian Friend. He notes that Hungary's Laura Horvath and Lucy Campbell are the major threats on the women's side.
The finals, streamed live on the WFP website and YouTube channel, will push athletes to their limits over four days. The punishing schedule includes nine physical tests daily, from swimming and Olympic weightlifting to completing an obstacle course while walking on their hands.
A Foundation for the Future of Fitness Sport
Backed by major sponsors like Adidas, the WFP's vision extends far beyond this inaugural season. Organisers aim to build a permanent, globally recognised league that athletes can build careers around.
"Both Adidas and the WFP organisers have the same vision: to build a globally recognised professional league, and one that athletes can plan careers around and fans can follow year after year," states Ryan Husband, WFP co-founder and director of business development.
Aimee Arana, Adidas Global Senior Vice President, adds: "Athletes today are not defined by a single discipline... WFP recognises this reality and has built a competition model that reflects the modern athlete." She describes the project as "the very foundation of a sustainable global sport", prioritising athlete development and professionalism.
As the finals commence, the World Fitness Project represents a bold step towards legitimising hybrid fitness as a premier spectator and participant sport, with UK athletes poised to write the first chapter of its history.
