Luke Littler made history on Sunday by winning his second consecutive World Matchplay title, becoming the first player in Professional Darts Corporation (PDC) history to surpass £3 million in prize money. The 19-year-old defeated Gerwyn Price 18-9 in Blackpool, earning £225,000 for the victory.
Littler's total winnings now place him £2 million ahead of his nearest rival, world No. 2 Luke Humphries. The two-time world champion's net worth is estimated at around £6.5 million, according to some sources, though Celebrity Net Worth lists a more conservative £5 million.
Historic earnings and endorsement deals
Since breaking onto the world stage in 2024, Littler's bank balance has grown substantially. He also collected the first £1 million prize when he defended his World Championship title at Alexandra Palace in January 2026. His financial future is further secured by endorsement deals with BoohooMAN, Xbox, KP Nuts, and an extended partnership with Target Darts.
According to the Press Association, the Target Darts contract—including potential earnings, bonuses, and a share of merchandise and equipment sales—is valued at £20 million over 10 years, the most substantial contract in the sport's history. “Target has believed in me from day one and I'm delighted that there are many more years to come,” Littler said. “From my playing career to my product range, we've built everything together and I'm really excited to commit to our partnership long-term and see where we can take this next.”
Potential clean sweep of tournaments
Littler's Matchplay win puts him on course for a clean sweep of tournaments this year. He has already won the World Darts Championship, the UK Open, the Premier League, and the Masters. He is also defending the Grand Slam, the Grand Prix, and the Players Championship Finals. “It’s been a crazy week, one of the best weeks of my life with the darts I’ve played,” Littler said after beating Price. “It’s not been easy, it’s been tough. The stats make it look easy but when you’re on this stage with how hot it is, I’ve definitely played some of the best darts of my life. I feel like it’s the best version of myself. I have just played so well.”
