Super Bowl Week Unfolds in the Bay Area with a Mix of Sports, Music, and Celebrity Events
The Super Bowl week is set to captivate the Bay Area, transforming it into a vibrant hub of sports, music, and celebrity glamour. From February 4th to 8th, a tightly coordinated series of events will build anticipation for the championship game, blending league-run press gatherings with exclusive invitation-only parties in San Francisco.
This jam-packed week draws a diverse crowd of athletes, entertainers, and executives, creating a unique convergence of industries. Early programming sets the stage for nights headlined by iconic figures such as Shaquille O’Neal and Dave Chappelle, alongside performances by artists like Kehlani, Post Malone, and Calvin Harris.
High-profile stops, including the Sports Illustrated celebration tied to Tight End University collaborators Travis Kelce and George Kittle, highlight the celebrity-driven stretch of the week. As game day approaches, fan-focused experiences take centre stage, offering something for both first-timers and returning visitors in this fast-paced environment.
A Day-by-Day Guide to Super Bowl Week Events
Here is a detailed look at how each day of Super Bowl week takes shape, starting on Wednesday, February 4th.
Wednesday, February 4: Power Brunch and Early Arrivals
Super Bowl week kicks off with events centred on leadership, media, and behind-the-scenes influence. The day’s marquee event is the Sports Power Brunch: Celebrating the Most Powerful Women in Sports, held at the Four Seasons Hotel San Francisco.
This invitation-only gathering brings together executives, broadcasters, and athletes for panels and honours, spotlighting women who are shaping the sports industry. Attendees include notable figures such as Becky Hammon, Maria Taylor, and Elle Duncan.
Thursday, February 5: Bad Bunny, NFL Honors, and Big Concert Night
Thursday combines league-run programming with the first major wave of concerts. The day begins with the Super Bowl halftime and pregame performers media event at the NFL’s media hub, where reporters and the public will hear directly from performers including Bad Bunny, Charlie Puth, Brandi Carlile, and Coco Jones.
Attention then shifts to the NFL Honors, hosted by Jon Hamm at the Palace of Fine Arts, featuring a red carpet and awards show that blends sports with entertainment. The concert calendar heats up with Fall Out Boy performing an intimate show at The Regency Ballroom as part of the Wells Fargo Autograph Card Exclusives series, a ticketed event limited to cardholders.
At Pier 80 Warehouse, Illenium hosts an album release show for his upcoming project “Odyssey,” opening one of the weekend’s largest warehouse venues.
Friday, February 6: Shaq, Post Malone, Kehlani, and Madden Bowl
Friday presents one of the busiest nights of the week, with multiple large-scale concerts and fan-facing experiences running simultaneously across San Francisco. At the Cow Palace, Shaq’s Fun House returns as a carnival-style nightlife event hosted by Shaquille O’Neal, who performs as DJ Diesel alongside a rotating lineup of DJs.
This ticketed experience offers immersive activations, ranging from an all-inclusive general admission for $249.99 to a shared VIP table ticket starting at $1,550. Bud Light hosts a free, 21-and-over concert experience with Post Malone at Fort Mason Center, with access granted through a sweepstakes model.
Music continues across the Bay Area, with Kehlani headlining a ticketed pre-Super Bowl block party at San Jose City Hall, one of the closest major concerts to Levi’s Stadium. At the Chase Center, EA Sports' Madden Bowl combines football and music with performances from Luke Combs and LaRussell, athlete appearances, and a livestreamed blue carpet, hosted by New York Giants quarterback Jameis Winston and sports commentator Kay Adams.
Social media channels will offer behind-the-scenes content with Twitch streamer Sketch hosting a livestream featuring athletes playing each other on “Madden NFL 26.” The Palace of Fine Arts hosts Sting as the opening night of On Location's Super Bowl Studio 60, while Pier 80 Warehouse doubles down on EDM with a joint performance from Calvin Harris and Diplo, anchoring one of the largest ticketed shows of the night.
Green Day, who will open the 60th Super Bowl with an anniversary ceremony celebrating generations of MVPs, will hit the stage along with Counting Crows at the FanDuel and Spotify party at Pier 29.
Saturday, February 7: Dave Chappelle and Wale Anchor Super Bowl Eve
Saturday serves as the peak of celebrity-driven Super Bowl weekend activity. Dave Chappelle headlines an already sold-out comedy show at Chase Center, one of the most in-demand tickets of the weekend. At the Cow Palace, Sports Illustrated hosts SI The Party, a ticketed and VIP event with performances by Loud Luxury and Frank Walker, with costs ranging from $450 to $1,750 for VIP shared table tickets.
Rapper Wale will hit the stage at Pier 27, while T-Pain and Sean Paul present a show called R&B and Ribs at Pier 80 Warehouse. Chris Stapleton and Sierra Ferrell will perform at the Bill Graham Civic Auditorium, with additional Super Bowl Eve performances including Dom Dolla at San Jose City Hall and The Killers at the Palace of Fine Arts as Night Two of Super Bowl Studio 60.
Larry June, Hugel, Loud Luxury, and Plastik Funk will perform at the Maxim Big Game Party 2026: Bay Lights & Football Nights, adding to the festive atmosphere.
Sunday, February 8: Game Day and Fan Experiences
Game day opens with large-scale fan events leading into kickoff. Guy Fieri’s Flavortown Tailgate runs for four hours starting at 11:30 a.m. PT, offering free general admission with registration alongside paid upgrades. This event blends live music, food, and sponsor activations ahead of the game.
The Chainsmokers will perform at On Location's Club 67, Champions Club, and Touchdown Club pregame parties just outside Levi's Stadium. Also near the stadium, The Players Tailgate delivers a premium pregame experience featuring chefs, NFL players, and live entertainment, as a ticketed event just steps from the venue.
