In a powerful move that harnesses the immense reach of football, the Premier League has joined forces with broadcaster and mental health campaigner Roman Kemp to launch a critical new initiative: 'Together Against Suicide'.
The campaign, announced today, will see all 20 top-flight clubs unite to promote suicide prevention and tackle the stigma surrounding mental health, particularly among men. This marks one of the most significant cross-football collaborations for a health cause.
Kemp, who has been a vocal advocate for mental health awareness since the tragic loss of his best friend to suicide, will be the public face of the initiative. He emphasised the unique role football can play in reaching those who are struggling.
'Football clubs are at the absolute heart of their communities,' Kemp stated. 'They have this unparalleled ability to connect with people, especially men, in a way that traditional health services often can't. This isn't just about putting a logo on a screen; it's about starting conversations that can save lives.'
The initiative will see a multi-pronged approach, rolling out across Premier League fixtures and club channels. Key elements will include:
- Dedicated messaging on player shirts and around pitch-side LED advertising boards during a designated 'match round'.
- A series of powerful short films featuring prominent players and managers, sharing messages of support and encouraging fans to reach out.
- Comprehensive training for club staff and community outreach officers to better identify and signpost individuals who may need help.
- Direct partnerships with leading mental health charities to provide resources and pathways to professional support.
The move has been widely praised by mental health organisations, who recognise the potential for football's cultural influence to break down barriers and encourage help-seeking behaviour. It represents a long-term commitment from the league to use its global platform for social good, moving beyond one-off awareness days to embed support within the fabric of the game.
With suicide remaining the biggest killer of men under 50 in the UK, this coalition between one of the nation's most beloved sports and a courageous campaigner aims to turn the tide, one conversation at a time.
