Newcastle United's new chief executive, David Hopkinson, has set an ambitious target for the club to be considered the 'top club in the world' by 2030. The Canadian, who joined in September after working with Real Madrid and NBA side Toronto Raptors, insists the goal is achievable despite potential scepticism.
Hopkinson stated: 'By 2030, I see this club being in the debate about being the top club in the world. That kind of progress doesn't take as long as you might think. What it takes is clarity of conviction.' He added that the club must have the courage to ignore doubters and even those who laugh at the suggestion.
Addressing concerns that Saudi Arabia's Public Investment Fund (PIF), which took over the club in 2021, might lose interest, Hopkinson said: 'I truly believe, in my heart of hearts, that we are their favourite investment. They show me that. I’m talking to the PIF every single day.'
Hopkinson has been tasked by the owners to transform Newcastle into a super club, focusing on increasing revenue through global partnerships and sponsorships. He emphasised the need to recruit world-class off-field talent, noting that potential candidates are eager to join what he described as a 'rocket ship'.
