Newcastle United's newly appointed chief executive has set a remarkably bold target for the club, declaring that the Magpies should be considered among the world's elite football institutions by the end of the decade.
"We Have to Ignore Those That Laugh"
David Hopkinson, who took over the role in September 2025, is unequivocal about his vision. The 54-year-old Canadian executive, with a prestigious background at Real Madrid, the Toronto Raptors, and the New York Knicks, believes transforming Newcastle into a global superpower is "eminently doable."
"By 2030, I see this club being in the debate about being the top club in the world," Hopkinson insisted. He acknowledged that such a statement might draw scepticism but urged the club to have the courage to ignore doubters. "Our job is to set ourselves up as perennial contenders," he added, confirming that winning the Premier League is a clear and achievable objective.
Daily Reassurance from Saudi Owners
A key part of Hopkinson's confidence stems from his relationship with the club's controversial owners, the Saudi Public Investment Fund (PIF). The consortium's 2021 takeover continues to draw criticism from human rights groups, and some fans have feared the PIF's diverse sporting portfolio might dilute its focus on Newcastle.
Hopkinson directly addressed these concerns, stating it was a primary question during his recruitment. He described the PIF as "deeply connected" owners, far from being passive investors. "I truly believe, in my heart of hearts, that we are their favourite investment," he said, revealing he is in contact with the fund every single day.
The "Rocket Ship" Transformation Plan
To achieve this world-leading status, Hopkinson has identified clear, time-bound milestones. He emphasised that significant revenue growth must come from global partnerships and sponsorships, areas where his extensive commercial experience will be pivotal.
Furthermore, he is focused on attracting world-class talent off the pitch, noting that the club's current trajectory is already drawing top professionals. "I had two conversations yesterday with folks who said: 'It's a rocket ship. I want to get on that rocket ship,'" Hopkinson revealed, underscoring the growing allure of the project at St James' Park.
The executive's plan rests on three core principles: clarity, conviction, and commitment. With the Carabao Cup secured last season as an early sign of progress, Newcastle United's leadership is now squarely focused on a much grander, global prize.
