Former England and Chelsea star Joe Cole has launched an impassioned plea for football's governing bodies to tackle the sport's growing dementia crisis head-on, labelling it a 'ticking time bomb' that can no longer be ignored.
The call to action comes alongside a powerful new report from the Alzheimer's Society, which reveals a staggering two-thirds of UK adults believe professional football is not doing enough to protect players from the long-term risks of brain injury.
A Personal Crusade for Change
Cole, who earned 56 caps for his country, is spearheading the charity's campaign after witnessing the devastating impact of the disease on the families of former professionals. The midfielder, renowned for his technical skill, is now using his platform to demand concrete action.
'We can't just sit back and wait for more former players and their families to be affected,' Cole stated. 'The evidence is mounting, and the football world has a responsibility to act. This is about protecting the next generation.'
Public Demands Action Where Authorities Hesitate
The Alzheimer's Society's findings highlight a significant gap between public expectation and perceived action from football's authorities. With concerns over heading the ball and its potential links to neurodegenerative diseases, the pressure for preventative measures is intensifying.
The key demands from the campaign include:
- Increased funding for research into the link between football and dementia.
- The implementation of further limits on heading in training across all levels of the game.
- Better support and care for ex-players already living with dementia.
A Legacy Beyond the Pitch
Cole's involvement adds significant weight to the campaign, positioning the issue firmly in the spotlight. He argues that the sport's legacy is at stake, emphasising that the wellbeing of those who entertain millions must be paramount.
'Football has given me everything,' Cole reflected. 'Now it's time for the game to give back and ensure that a career in professional football doesn't come with an unacceptable cost.'
