Fifa's TikTok Deal Enlists Influencer Army to Engage Younger Fans
Fifa partners with TikTok to use influencers for World Cup coverage, aiming to attract younger fans and explore new revenue streams.
Fifa partners with TikTok to use influencers for World Cup coverage, aiming to attract younger fans and explore new revenue streams.
Wayne and Coleen Rooney watch son Kai, 16, make Manchester United Under-18s debut in FA Youth Cup win over Derby.
Marcus Rashford provides assist after being benched again for Barcelona, impressing in Champions League win over Slavia Prague.
Xabi Alonso leaves Real Madrid by mutual consent after seven months, replaced by Álvaro Arbeloa following Super Cup final loss to Barcelona.
Fulham boss Thomas Frank criticises Tottenham fans for booing goalkeeper Guglielmo Vicario after his error in 2-1 defeat.
Manchester City sign Marc Guehi for £30m, beating Liverpool and other Premier League clubs to the Crystal Palace captain.
Chelsea captain Reece James signs six-year contract extension until 2032, committing his peak years to the club and ending speculation over his future.
FIFA President Infantino announces a new peace prize, to be awarded at the World Cup draw in Washington DC, with Trump expected to attend.
Newcastle beat Burnley 3-1 at Turf Moor, earning their second league away win. Joelinton and Wissa scored early, Laurent replied, Guimaraes sealed it.
Wu Yize defeats Shaun Murphy 18-17 to become second-youngest world champion, dedicating win to his mother after health struggles and sacrifices.
Ole Gunnar Solskjær backs Michael Carrick as new interim Manchester United head coach, putting club success first.
Sir Alex Ferguson warns Manchester United may need another decade to win the Premier League but praises three recent signings.
Manchester United sign Swedish forward Ellen Wangerheim, while Ella Toone is out for six more weeks. Birmingham City break club record for Wilma Leidhammar.
Shaun Wane was emotional after England's narrow 14-4 Ashes defeat to Australia, blaming Super League's lack of intensity.
Celtic loanee Odin Thiago Holm underwent surgery for compartment syndrome, a rare condition causing calf swelling, hoping to revive his career after limited playing time.
Graham Potter appointed Sweden head coach on short-term contract to lead World Cup qualification bid after West Ham sacking.
Archie Gray's scrappy header gives Tottenham victory at Crystal Palace, lifting them to within one point in the table.
Chelsea vs Man Utd Premier League match details: kick-off 8.15pm, live on Sky Sports Main Event. Both teams battle for different objectives.
Leeds United confirm a supporter died after a medical emergency before their 1-1 draw with Manchester United at Elland Road.
Virgil van Dijk admits Liverpool's confidence is fading after their 3-2 defeat at Arsenal, their second loss of the season, leaving them 14 points behind the league leaders.
Ruben Amorim identifies Man Utd's two biggest weaknesses: losing the ball too often and lacking defensive running. New boss prepares for Ipswich debut.
Emma Raducanu withdraws from Italian Open due to post-viral illness, just 30 minutes after upbeat press conference.
Pep Guardiola says he must find a way to replace injured midfielder Rodri, who is out long-term with a knee injury. Potential replacements include Gundogan, Kovacic, Nunes.
Manchester United's January window saw no senior signings, but exits of academy players and a blocked move for Tyrell Malacia.
Jamie Redknapp says Bournemouth boss Andoni Iraola could manage any club amid links to Manchester United.
Liam Rosenior under pressure after Chelsea's 8-2 aggregate Champions League loss to PSG; fans boo, Enzo Fernandez criticises tactics, future in doubt.
Wayne Rooney slams Tottenham players as 'disgrace' amid Premier League relegation fears; club 16th, one point above drop zone.
Both managers face must-win derby as poor results and fan unrest mount. West Ham in 18th, Spurs 14th.
Luke Littler warns girlfriend Faith Millar about online trolls after winning second PDC World Championship title.
Chelsea fear Reece James faces months out with hamstring injury, impacting their Premier League campaign and transfer plans.