Retired NFL superstar Tom Brady, famed for his seven Super Bowl victories, has successfully translated his on-field prowess into a formidable business portfolio. The former quarterback, 48, is now believed to be worth a staggering $530 million, according to Forbes, with investments spanning sports teams, digital health, fashion, and media.
From the Gridiron to the Boardroom: A Portfolio of Sports Teams
Brady has maintained a strong presence in professional sports through strategic ownership stakes. He holds a 5 percent minority stake in the Las Vegas Raiders NFL team and an undisclosed share in the WNBA's Las Vegas Aces, investments facilitated through Raiders owner Mark Davis.
His sporting interests extend beyond the United States. In 2023, Brady purchased a 3.3 percent stake in English football club Birmingham City FC. Despite the team's relegation to League One in his first year, Brady expressed his commitment, telling ESPN he saw an opportunity to back an "underdog." The investment has been welcomed by fans, who note improved engagement at matches.
Ever the trend-spotter, Brady also founded the Las Vegas Night Owls, a professional pickleball team, in 2022, capitalising on the sport's status as America's fastest-growing.
Wellness, Wearables, and a Broadcast Booth
Brady has aggressively moved into the lucrative wellness sector. This month, he was announced as the "Chief Wellness Officer" for eMed Population Health, a digital health company specialising in GLP-1 medications like weight-loss drugs Wegovy and Zepbound.
This role complements his existing health brand, TB12, co-founded in 2013, which sells plant-based supplements. His foray into fashion saw his Brady Brand Clothing merge with NOBULL in 2024, making him a major shareholder in the combined sportswear entity.
In media, Brady commands the largest sportscasting contract in history: a 10-year, $375 million deal with Fox Sports, where he serves as lead NFL analyst. His production company, 199 Productions, has already netted a Sports Emmy for the documentary series "Man in the Arena."
High-Profile Endorsements and Notable Setbacks
Brady's recognisable face has secured him lucrative brand deals, including ongoing ambassadorial roles with Hertz, promoting both electric and used car sales campaigns.
However, not all ventures have been successful. Brady was a prominent promoter of the failed cryptocurrency exchange FTX, receiving $30 million in now-worthless stock for his endorsement before the company's collapse and the fraud conviction of its CEO, Sam Bankman-Fried. His NFT platform, Autograph, launched in 2021, also struggled after the digital collectibles market crash, forcing a pivot towards experiential offerings.
From weight-loss jabs to used car sales and a stake in a historic English football club, Tom Brady's post-NFL playbook demonstrates a relentless and diversified drive to build a lasting commercial legacy, proving his competitive spirit thrives far beyond the football field.
