Andrew Tate, the British-American former kickboxer and self-proclaimed self-help guru, has amassed a fortune from his online activities, with his fight purse alone reaching multi-million pound figures. The 35-year-old, who rose to fame on TikTok with billions of views, has built a vast following through controversial content that includes extreme misogynistic views.
Tate's income is largely derived from his private online academy, Hustler's University, which charges £39 per month. With 127,000 members, many from the UK and US, the platform generates substantial revenue. Additionally, his fight career has contributed to his wealth, though exact figures remain undisclosed.
His content, which includes statements that women belong in the home and are a man's property, has been described by domestic abuse charities as extreme misogyny capable of radicalising men and boys. Despite TikTok's rules banning misogyny, videos of Tate have been watched 11.6 billion times on the platform.
Tate's rapid rise to fame is attributed to a coordinated effort by followers who flood social media with his most controversial clips to maximise engagement. This strategy has earned him a significant online presence and potentially millions of pounds, with experts calling it a blatant manipulation of algorithms.
Raised in Luton, Tate was ejected from Big Brother in 2016 over a video showing him hitting a woman with a belt, though both parties denied abuse. He has since been barred from Twitter for comments about rape victims bearing responsibility. His associations include far-right figures and arch-Brexiter Nigel Farage.
