California Governor Gavin Newsom has called for the redirection of $220 million spent by former Homeland Security Secretary Kristi Noem on a controversial advertising campaign to aid victims of the Los Angeles wildfires. Noem, dismissed by President Donald Trump earlier this week, faced criticism for the campaign, which included a segment of her on horseback in front of Mount Rushmore.
Newsom accused Noem of delaying over $500 million in FEMA funding for LA fire recovery while using taxpayer money for a 'vanity' ad campaign. 'Families in Los Angeles shouldn't have to wait while she and Donald Trump play politics,' Newsom said in a statement, demanding the release of funds to help communities rebuild.
The governor alleged that Noem failed to sign key recovery contracts, attributing the delay to a policy requiring her approval for contracts and grants above $100,000. He noted that damaged park facilities, fenced-off trailheads, and patched-up roadways in areas like the San Gabriel foothills and Pasadena remain unrepaired due to stalled federal reimbursement.
Noem, who has been appointed as special envoy to the 'Shield of the Americas,' was widely mocked for her tactical gear photo ops, earning nicknames like 'Kosplay Kristi' and 'ICE Barbie.' Under her leadership, FEMA reportedly delayed over 1,000 contracts, grants, and awards, according to a Senate Democrats report.
A DHS spokesperson denied systemic delays, stating that Noem's review process was designed to expedite funding requests. The January wildfires, including the Palisades and Eaton fires, killed at least 31 people, destroyed 16,000 structures, and caused over $22 billion in insured damages.



