A recent YouGov survey (May 27) reveals that Reform UK has surged to first place in voting intentions, leading Labour by eight points and the Conservatives by ten. The poll highlights significant demographic shifts driving the party's rise, with 27% of 2024 Conservative voters now backing Reform, while only 60% of Labour's 2024 voters remain loyal, with 15% switching to Reform.
Reform enjoys strong support among older voters: 35% of those aged 50–64 and 33% of over-65s back the party, compared to just 8% of 18–24-year-olds. Class divides are also stark, with 38% of working-class voters supporting Reform versus 23% of the middle class. Among working-class voters, Labour trails at 19%, while the Conservatives stand at 17%.
Gender differences are notable: 35% of men support Reform, compared to 24% of women. Labour draws 21% from both genders, while the Conservatives appeal to 22% of women and 16% of men. Brexit allegiance remains a factor: 53% of Leave voters now back Reform, with 24% supporting the Conservatives. However, 10% of Remain voters also favour Reform, indicating broader ideological appeal.
The survey underscores Reform's impact on policy, as the Labour government adopts harder stances on immigration and asylum—issues half of respondents cite as most important. With small boat crossings rising, it remains uncertain if recent migration proposals will stem voter defections.
