The British love of strawberries and cream might be attributed to their flavor, but according to experts at the University of Oxford, it is actually the smell that makes this dish a summer staple. The aromas evoke nostalgic thoughts, bringing happy recollections of childhood picnics, sunny days, and events like Wimbledon.
The Power of Scent and Memory
Professor Charles Spence, a taste expert and Professor of Experimental Psychology, explains: 'Brain scientists believe that smells and tastes can trigger vivid and emotionally positive memories. This is why the taste of ripe strawberries and cream evokes such a strong sense of summer in us.'
The Chemistry Behind the Smell
The distinctive smell of strawberries results from over 350 different volatile aromas. One key compound is furaneol, which provides the signature sweet, caramel, and jammy notes. This comforting scent and taste are deeply associated with summer.
Warmer weather may also heighten our perception of sweet and fresh flavors, further enhancing the appeal of strawberries and cream.
A Brief History of Strawberries in Britain
While medieval Britons enjoyed wild berries, it was in the 1800s that American and French varieties were crossbred, making strawberries popular. Since then, strawberries and cream has become a quintessential summer dish.
Survey Results
To launch their new Dairy Milk Strawberries & Creme Frappe bar, Cadbury surveyed 2,000 Britons. Nearly 70% agreed that strawberries and cream is the ideal summer food, followed by orange ice lollies, BBQ sausages, and lemonade.
Over half of Britons enjoy this classic pairing every summer, and nearly half say it reminds them of childhood strawberry picking or Wimbledon.
