TikTok users are buzzing about 'ear seeding', a needle-free form of acupuncture that claims to de-puff faces and create 'snatched' jawlines. Influencers with millions of followers demonstrate pressing small beads onto specific ear points, promising relief from 'face bloating' and 'cortisol face' — though the latter is not a recognised medical term.
Lily Feng, director of the Australian Acupuncture and Chinese Medicine Association, explains that ear seeding is rooted in traditional Chinese medicine. It involves stimulating auricular points believed to correspond to different body parts, based on the ear's resemblance to an inverted foetus. However, she notes that the technique does not relate to cosmetic claims made online.
Professor Jon Wardle from Southern Cross University warns that the trend co-opts traditional medicine, bypassing practitioners and expertise. Many influencers sell ear seeds for home use, and beauty brands like Mecca now offer gold ear seed therapy sessions, adding a 'feel-good sparkle' to wellness routines.
Dermatologist Dr Theone Papps says some studies, mainly from China and Korea, suggest ear seeding may trigger nerve reflexes and release muscle tension, particularly in post-surgery patients. However, she stresses there is insufficient robust research on facial de-puffing. Associate Professor Deshan Sebaratnam adds there is no evidence ear seeds can sculpt or lift the face or help with respiratory, digestive, or endocrine issues.
While considered low-risk, Papps cautions that excessive pressure could traumatise ear cartilage, and prolonged tape use may cause skin dryness or irritation. She advises hygiene and avoiding excessive pressure. Wardle agrees the therapy is not harmful but warns against using it to address symptoms of underlying medical conditions, which could delay proper treatment.
Persistent facial puffing can indicate serious issues like thyroid malfunction, kidney problems, or hormonal changes. Papps urges anyone with persistent puffing to consult a medical professional.
