Dermatologist's £18 Boots Serum Fights Wrinkles
Dermatologist's £18 Boots Serum Fights Wrinkles

A leading London dermatologist has shared her affordable secret for combating the signs of ageing, and it's available for just £18 at Boots. Dr Nora Jaafar, a specialist with a decade of experience in the NHS, has publicly endorsed the Anua PDRN Hyaluronic Acid Capsule 100 Serum, calling it one of her favourite products.

Expert-Backed Skincare for Christmas

In a recent social media post on TikTok, Dr Jaafar, known online as @Dr.nora.uk, created a festive guide for gift-givers. She specifically addressed those looking for solutions for mothers noticing fine lines and wrinkles. For individuals hesitant about clinical appointments, she proposed this high-street alternative as an effective and regenerative option.

Dr Jaafar explained the serum's benefits, stating it contains salmon DNA, scientifically known as PDRN. This ingredient is celebrated for its ability to plump the skin and boost collagen and elastin production. She described the product as delivering "lovely, hydrating, glowy glass skin in a bottle."

Product Details and High-Street Value

Shoppers can find the recommended serum on the Boots website, where it is currently priced at £18, reduced from its usual £20. This positions it as a highly accessible choice compared to premium alternatives. For context, similar capsules from brands like Beauty Pie, Elemis, and Elizabeth Arden retail for £30, £80, and £53 respectively.

The product's description highlights its highly concentrated formula, which encapsulates PDRN, Hyaluronic Acid, and Collagen to provide effective hydration and improve the skin's overall appearance.

What Boots Customers Are Saying

The serum has been met with overwhelming positivity from buyers, boasting an impressive average rating of 4.8 out of 5 stars on the Boots website. Many users have reported significant improvements in their skin's hydration and texture.

One enthusiastic reviewer shared, "I bought this few weeks ago and I’m so happy about it! It’s very hydrating and lightweight but it gives a nice glow!... I have seen improvement in my skin for sure." Another customer noted its effectiveness during winter, saying it made their skin feel "super hydrated and plump."

Despite the praise, a small number of users with very sensitive skin reported some irritation. Another provided mixed feedback, loving the hydration but finding the serum's watery texture challenging to apply. However, the consensus remains strongly positive, with fans celebrating the "glowy, dewy and 'glass skin' like finish" it provides.