Niacinamide, also known as vitamin B3, is a multi-purpose skincare ingredient that can improve elasticity, reduce fine lines, even out skin tone, improve texture, and reduce redness. It is well tolerated by most skin types and compatible with many other ingredients, making it safe for daily use both morning and night.
To help navigate the many options available, two consultant dermatologists shared their top picks. Dr Ketaki Bhate, from Kensington Dermatology Clinic, and Dr Aiza Jamil, from sk:n in Manchester, provided expert recommendations across various price points.
Dr Jamil recommends a serum gel containing 10 per cent niacinamide, hyaluronic acid, and a patented complex called Edafence technology. She describes it as “fast-absorbing, hydrating and soothing,” suitable for all skin types and daily use before moisturiser.
For budget-conscious shoppers, both dermatologists praise The Ordinary’s niacinamide 10% + zinc 1% serum. Dr Bhate notes it helps regulate sebum and reduce congestion, while Dr Jamil adds that zinc helps regulate oil and calm inflammation, making it ideal for oily skin.
To treat pigmentation, La Roche-Posay’s Mela B3 anti-dark spot serum is a joint favourite. Dr Jamil highlights its combination of 10 per cent niacinamide with dark-spot firmware, and Dr Bhate calls it “excellent for those concerned about pigmentation in addition to barrier support.”
Other affordable options include The Inkey List’s 10% niacinamide serum with 1% hyaluronic acid, which Dr Bhate describes as a “simple, straightforward option with good texture.” For sensitive skin, she recommends a minimalistic formula that is gentle and well-tolerated, advising users to apply two to three drops to the palm and rub into skin or mix with moisturiser.
