The new boss of Uber UK has reported that demand for the ride-hailing service remains robust, even as the cost of living soars across the country. Alex Brem, who took the helm recently, noted that the company is positioning itself as a 'super-app' for travel, now offering train and coach tickets, as well as bookings from rival taxi firms in Liverpool.
Despite this expansion, Brem ruled out any interest in running a railway service. 'I don't see us driving trains or operating train companies or coaches,' he said, emphasising that Uber's focus is on simplifying end-to-end journeys for riders.
Brem suggested that the economic downturn could actually boost Uber's business, as more people may give up their own vehicles. 'It is going to be tough for people but I expect demand for movement to be fairly strong,' he said, adding that strong demand tends to attract more drivers to the platform.
Uber currently has over 85,000 drivers in the UK and operates in about 60 towns and cities. The company launched in the UK a decade ago, sparking controversy with its low fares and clashes over driver rights. Since March 2021, Uber has been required to offer employee benefits including minimum wage, sick pay, and a pension.
Brem highlighted a shift in the company's image, aiming to be seen as more 'human'. He pointed to the interaction between riders and drivers on the platform as a unique positive aspect of the job.
