Nearly half of adults in the UK are not confident they could spot the signs of possible skin cancer, according to a new study by Bupa. The research, which surveyed 2,000 adults, reveals that a quarter (24%) are unaware that changes in an existing mole could be an early indicator of the disease. Furthermore, 26% do not consider a new mole, lump, spot, or rough patch of skin as something to be concerned about, while 53% would not be alarmed by a patch of skin that is itchy or sore.
Sunburn Misconceptions and Risky Behaviour
As the UK prepares for a week-long heatwave, the study found that one in five adults consider sunburn to be a necessary part of getting a tan, despite the known risks of skin cancer. Two in five (41%) admitted they purposely sit in the sun without protection to achieve a bronzed glow. Worryingly, 19% have been so seriously burned that they required medical advice or treatment, with 23% of those needing hospital care.
Among those who have experienced sunburn, 58% said they simply forgot to apply sunscreen or lost track of time in the sun, while 44% were caught out by the strength of the sun. Despite these experiences, 38% of those who have burned do not worry about the impact on their risk of developing skin cancer. Of this group, 23% feel it is not a concern because they only burn occasionally, and 10% do not believe the UK sun is strong enough to cause the disease.
Low Rates of Skin Checks
Bupa recommends checking for new moles or changes to existing ones at least once a month. However, the OnePoll figures show that only 36% of adults follow this advice, and a quarter have never checked their skin. To address this, Bupa has launched an AI-integrated at-home skin assessment service that can check moles and skin lesions potentially linked to skin cancer, providing accurate results in minutes.
Dr Tim Woodman, medical director for policy and cancer services at Bupa UK Insurance, said: "Melanoma, which is the most serious type of skin cancer, is now the fifth most common cancer in the UK, yet an estimated 86% of cases are preventable. Checking your skin for new moles or lesions, or changes to existing ones, at least once a month will help you to spot signs of potential cancer early. If you notice anything unusual, like a mole changing in size, shape or colour, seek medical advice as soon as possible."
Regional Differences in Sunburn
The study also highlighted regional variations. The face (43%) is the area most likely to be burned, followed by shoulders (38%), arms (33%), and scalp (20%). Residents of Coventry are most likely to get sunburned, with 47% always or often burning during a typical summer – more than twice the national average of 18%. Two-thirds (67%) of Coventry residents also forgo sunscreen, believing it would reduce their chances of getting a tan.
Belfast came second, with 25% of residents usually burning, followed by Liverpool, Birmingham, and Edinburgh (all 24%). In contrast, Sheffield is home to the most sun-conscious residents, with only 8% tending to burn over a typical summer.
Dr Woodman added: "Many people underestimate the strength of the UK sun and the seriousness of sunburn, enjoying heatwaves and sunny spells without prioritising skin protection. However, UV damage can build up over time and can significantly increase the risk of skin cancer. That’s why it’s crucial to protect yourself from the sun and wear sunscreen, even on cooler or cloudy days."
