Tom Brady has publicly supported a doctor's claim of a cancer breakthrough, but experts warn that the science behind the treatment is unproven. The quarterback's endorsement has brought attention to the controversial therapy, which involves alkaline water and dietary changes.
The doctor, Robert O Young, was sentenced to three years in jail in 2017 for practicing medicine without a license. His 'pH Miracle' diet claims to treat cancer and other diseases by making the body more alkaline, but these claims have been widely debunked by medical professionals.
Dr Tanis Fenton, an adjunct professor at the University of Calgary, said there is no rigorous evidence that alkaline water provides health benefits. She noted that the body regulates its own pH levels and that drinking alkaline water cannot change blood acidity.
Despite the lack of scientific support, the alkaline water market has grown from $47m in 2014 to a projected $687m by the end of 2018. Celebrities like Beyoncé and Tom Brady have helped drive the trend, but experts caution that consumers are being misled by pseudoscience.
