Morrisons has partnered with the NHS to embed cancer warning messages in its Nutmeg brand underwear, including boxer shorts and crop-top bras. The labels provide guidance on spotting potential signs of breast and testicular cancer, with a QR code linking to the NHS website for further information.
The initiative will roll out across 240 stores in England in the coming months. Dame Cally Palmer, NHS England's national director for cancer, said this marks the first time the NHS has collaborated with a national supermarket brand to place health messaging on clothing, aiming to encourage more people to be 'body aware' and detect symptoms early.
Breast cancer affects around 55,400 Britons annually, while testicular cancer is diagnosed in about 2,300 men each year. Symptoms highlighted include lumps, swelling, skin changes, and nipple discharge for breast cancer, and painless swelling or lumps for testicular cancer.
Cancer survivors, including Natalie Robinson and Edward Solly, have backed the campaign. Robinson, undergoing treatment, emphasised the importance of recognising symptoms and seeking medical advice promptly.
