New research has exposed a stark reality for millions of older people across the UK, with many resorting to drastic measures like skipping meals and washing less often to manage their finances this winter.
A Crisis Hiding in Plain Sight
Charity Age UK is sounding the alarm over what it calls a 'crisis hiding in plain sight'. A survey conducted by Yonder in October and November last year, which polled more than 2,600 people aged 65 and over, paints a concerning picture of hardship. The findings indicate that a significant proportion of pensioners are making severe cutbacks to make ends meet.
The data shows that 35% of older people surveyed are turning their heating down to save money, while a third (33%) are consciously using less electricity. More worryingly, the research reveals that around one in seven (15%) will have baths or showers less frequently for financial reasons. Perhaps most alarming is that one in 20 (5%) said they would be skipping meals this winter to help their budgets stretch further.
Urgent Call to Claim Vital Support
In response to these findings, Age UK has launched a campaign urging every new and existing pensioner to check their eligibility for financial support, particularly Pension Credit. This benefit tops up weekly income to a minimum level and acts as a gateway to other crucial help, such as council tax reductions and free TV licences for those over 75.
Caroline Abrahams, Charity Director at Age UK, stated: "As a country we need to do a lot more to tackle poverty among older people, a social ill set to worsen as our population ages we fear, unless something changes and soon." She highlighted the charity's success in 2025, where its national advice line helped identify more than £36 million in unclaimed support for 6,006 older people, averaging £5,900 per person.
The charity warns there is 'no room for complacency' and fears that as many as two million pensioners could be living in poverty in the coming years. A major barrier is that many older people assume they will not qualify for help or find the application process daunting without assistance.
Practical Steps and Energy Advice
Age UK is strongly encouraging all pensioners to proactively check what benefits they could claim and to apply early. They also urge people to help older relatives, friends, or neighbours with the process.
For those struggling specifically with energy costs, regulator Ofgem advises contacting your supplier immediately if you are worried about paying bills. Suppliers are required by Ofgem rules to work with customers to agree on an affordable payment plan. Relevant information is available on the Ofgem website.
Abrahams concluded: "For any older person trying to live on a small retirement income, every single pound counts and even a small weekly top-up could make a tangible difference." The charity's ambition for 2026 is to exceed the support identified last year and ensure more people access the financial help they are entitled to.
