Waitrose has found itself at the centre of a growing controversy after terminating a 21-year-old autistic volunteer from its Cheadle branch, igniting a firestorm of criticism from disability advocates and the local community.
The supermarket chain, known for its upmarket image and ethical stance, dismissed George Gowing after receiving complaints about his behaviour from customers. George, who has autism and learning difficulties, had been volunteering at the store for six months through the Pure Innovations charity.
'Devastated and Confused'
George's mother, Amanda, described her son as being "devastated and confused" by the sudden dismissal. "He loved his time at Waitrose," she explained. "It gave him purpose and structure. To be let go over behaviour related to his condition feels like discrimination."
The young volunteer was reportedly informed that his behaviour was "unacceptable" following customer complaints, though specific details about the incidents haven't been disclosed by the retailer.
Charity Speaks Out
Pure Innovations, the organisation that facilitated George's placement, expressed disappointment at Waitrose's handling of the situation. A spokesperson stated: "We work with businesses to create inclusive opportunities for people with disabilities. When challenges arise, we expect reasonable adjustments and proper support processes to be followed."
Waitrose's Response
In a statement, Waitrose defended its decision while acknowledging the sensitivity of the situation: "We're committed to being an inclusive employer and value all our partners and volunteers. However, we have to balance this with ensuring all customers feel comfortable in our shops."
The company added that it had provided "appropriate support" during George's time with them but ultimately had to act on customer feedback.
Broader Implications for Disability Employment
This incident raises important questions about how major retailers handle neurodiversity in the workplace. Disability rights organisations argue that many companies still lack proper understanding and processes for supporting employees with autism and other conditions.
As one advocacy group representative noted: "Cases like this demonstrate why better training and clearer policies around neurodiversity are urgently needed in the retail sector."
The controversy comes at a time when businesses are increasingly promoting their diversity and inclusion credentials, highlighting the gap between corporate messaging and on-the-ground reality for many disabled workers and volunteers.
