Fox’s has unveiled a brand-new seasonal biscuit, Pumpkin Spice Indulgent Creams, arriving August 31 in time for the harvest months. The limited-edition treat features a chocolate-coated shortcake biscuit with a pumpkin spice-flavoured cream centre, with cinnamon and ginger notes.
The biscuit will be available in Tesco, Asda, B&M, Heron and Ocado for an RRP of £3, until December 2026 as part of the brand’s seasonal range.
Brand's viral flavours range
Jo Harwood, chief sales and trade marketing officer at FBC (Fox’s & Burton’s Biscuits), told Metro: ‘Pumpkin Spice is one of the most recognisable Autumn flavours, yet it has never been available in branded sweet biscuits. ‘With our track record of bringing trending flavours into the biscuit aisle, we’re confident Pumpkin Spice Creams will drive incremental spend by bringing new shoppers into the brand, and adding category value by giving retailers a compelling seasonal proposition.’
Fox’s viral flavours range was first launched in 2025, with Dubai Style Indulgent Creams. The 173-year-old brand then launched Matcha Indulgent Creams this year, tapping into another viral foodie trend. These two releases reportedly brought 850,000 new shoppers and made FBC over £3.4 million, FBC tells Metro.
Fan reactions and other seasonal treats
On Instagram, fans were ecstatic about the announcement. ‘This is exciting,’ wrote @laura.connell87. ‘Love it loads and loads mmmmm,’ added @joeydomican. ‘Want them,’ wrote Rachel Oakes on Facebook. While Jason Middleton commented: ‘I’d give them a go!’
In other seasonal foodie news, Greggs recently unveiled its autumn menu, with all manner of pumpkin-flavoured drinks and treats. Additionally, McVitie’s has just revealed four Christmas treats, including their first-ever festive Penguin Chocolate. Asda has officially relaunched Puffin bars, which were sued by McVitie’s in the 90s for their similarity to the Penguin bar. KitKat and Oreo have both recently released gingerbread-flavoured goodies to get you into the winter season.
