Fears of a Diet Coke shortage have gripped India, as an aluminium shortage linked to conflict in Iran disrupts supplies. The closure of the Strait of Hormuz has impacted metal imports, leading to soaring costs and empty shelves in Indian supermarkets. Diet Coke is not sold in plastic bottles in India, exacerbating the crisis.
Before the war, the Middle East supplied around 9% of global aluminium. Transport restrictions since February have increased import costs by about 25%. Indian Diet Coke fans have responded by throwing parties to celebrate the drink, with one event in New Delhi selling out 150 tickets at £11.95 each.
Social media has seen a flurry of reactions, with users noting the drink's scarcity and high prices. However, experts say the UK is unlikely to face a similar shortage. A spokesperson from The Aluminium Federation stated that there is no indication of immediate supply issues affecting UK aluminium packaging production, though much depends on the duration of Middle Eastern disruptions.
Coca-Cola has reintroduced Diet Coke in 200ml glass bottles in parts of India, but at nearly three times the price of cans, some consumers have balked. The trend of Diet Coke parties has spread to bars and restaurants, with venues offering promotions and themed events.
