Morrisons has announced a UK-first policy across hundreds of its supermarkets. The retail giant says it has achieved the "major milestone" of installing stoma-friendly toilets in all its stores with accessible bathrooms following customer feedback.
All 497 full-sized UK Morrisons branches now feature wheelchair-accessible toilets that have been upgraded to meet the needs of people living with a stoma. The chain says that for these individuals, shopping trips can prove challenging because standard accessible toilets don't always have the appropriate space or equipment.
Championing Independence, Dignity, and Comfort
Morrisons wants to champion "independence, dignity, and comfort" for customers and workers. A statement says: "For the many people living with a stoma, a simple trip to the shops can often come with hidden anxieties. Standard accessible toilets don't always provide the specific space or tools needed to manage a stoma with ease. By making these changes, we aim to champion independence, dignity, and comfort for our customers and colleagues."
"Working alongside Colostomy UK and Scottish Parliament member Edward Mountain, we've ensured our facilities meet the real-world needs of the stoma community. Not all disabilities are invisible, but they all deserve the same level of care. These upgrades are part of our wider commitment to accessible shopping."
Features of the New Stoma-Friendly Toilets
The initiative, unveiled earlier this year, includes accessible toilets equipped with wall hooks for safely hanging clothing or bags, shelving for medical supplies, discreet waste-disposal bins, and strategically positioned mirrors to assist with quick, straightforward appliance checks.
Additional Health Initiatives
The 2026 regulation will not be the only new feature coming to Morrisons stores. The supermarket has also partnered with the NHS to place cancer awareness messaging on bath and shower products. The range of nine new own-brand products carries messages including "be body aware" and "know the signs of cancer." Morrisons hopes the messaging will encourage shoppers to seek medical advice should anything not feel quite right.
