The Big Table Group has announced that children can eat free throughout the entire summer holidays across all of its UK restaurant brands. The group operates more than 200 restaurants including Bella Italia, Frankie & Benny’s, Banana Tree, Las Iguanas and Chiquito.
Initiative Details
The offer gives children a complete meal, including a main course, sides, dessert and drink (menu inclusions vary slightly by brand). The announcement comes as the Government has temporarily reduced VAT on children’s meals from 20% to 5%. The Big Table Group has already reduced children’s meals by the 15% VAT and now all their restaurants will give away free children’s meals every day of the holidays from July 20 to September 1.
Brand-Specific Offers
Frankie & Benny’s will welcome families with its New York Italian menu, featuring burgers, hand-stretched sourdough pizzas, pasta dishes and diner favourites. Children receive a complete kids’ meal, including a main, two sides, dessert and drink. The restaurant will also offer free ice cream for all guests when purchasing a main meal, for a second visit 25% of all food and a third visit during the holidays 50% off all food until the end of October.
At Bella Italia, families can order dishes including freshly prepared pasta, pizzas and Italian favourites. Children receive a starter, main, dessert and drink free with an adult main. Bella Italia will also offer free gelato to all guests when purchasing a main meal, 25% off all food for a second visit and 50% off all food for a third visit until the end of October.
Banana Tree meals include Katsu Curries, wok-fried noodles and BBQ wings. With more than 40% of its menu plant-based, the restaurant offers options for a wide range of dietary preferences. At Las Iguanas, families can order Latin American-inspired dishes while children receive a free meal including a main, two sides and dessert from the Niños menu. Chiquito will also participate in the nationwide promotion.
Executive Comment
Charlotte Dewhurst, The Big Table Group’s Marketing Director, said: “Families continue to face difficult choices about how they spend their money during the school holidays. Dining out should be something everyone can enjoy, not a luxury. While others are passing on a tax saving, we’ve chosen to invest much more in supporting families. By offering Kids Eat Free across every one of our restaurant brands throughout the entire summer holidays, we’re helping parents enjoy quality time together without worrying so much about the cost. Whether it’s pasta at Bella Italia, burgers at Frankie & Benny’s, Southeast Asian favourites at Banana Tree or sizzling fajitas at Las Iguanas, we’re looking forward to welcoming families into our restaurants all summer long.”
The Kids Eat Free offer runs throughout the summer holidays across participating restaurants nationwide. One free children’s meal is available with every adult main purchased, with terms and conditions applying.
