Jeremy Clarkson has introduced a range of British wines at his Oxfordshire pub, The Farmer's Dog, following significant customer demand. The former Top Gear host, who opened the establishment in 2024, had previously vowed to serve only British produce, but wine was notably absent until now.
The pub announced the arrival of its own Knollbury Fort wine, stating: "There was a time when English wine was like a child’s recorder playing; you wanted to like it, but it wasn’t very good. Fortunately, that time has gone. Thanks to warmer summers and expert farming, Britain grows excellent grapes and makes brilliant wine with them." The wine range is described as "created to champion British farming and prove that this country now produces genuinely world-class wine."
This is not the first U-turn at the pub. Earlier in 2025, Clarkson began offering ketchup, despite previously banning the condiment. The pub now stocks Condimaniac ketchup, made with British ingredients including tomato passata from the Isle of Wight and apple cider vinegar from Hampshire. Company boss Kier Kemp said in an Instagram video that creating a 100% British ketchup was "very hard" after Clarkson alerted them to the lack of one.
When the pub first opened, Clarkson stated: "The menu changes – it’s whatever we’ve got. There’s no Coca-Cola, no coffee. Other pubs do coffee. We do British food. Everything that you consume in here – every single thing – even the black pepper and the sugar, is grown by British farmers." The Farmer's Dog is located next to Clarkson's Diddly Squat Farm in the Cotswolds.
