Swansea City have unveiled their new home kit for the 2026/27 season, with global health drink company AG1 replacing Reviva Coffee as the front-of-shirt sponsor.
Kit design and sponsor details
The shirt, again designed by Joma, features a sleek pinstripe design with a prominent copper trim on the sleeves and collar. The club says the copper trim is a nod to Swansea's industrial heritage. AG1, a health drink brand, takes over as the main sponsor, joining a list of sporting partners that includes the England and Ireland rugby teams.
Club and partner statements
Swansea City chief executive officer Tom Gorringe said: “We are pleased to have reached an agreement with AG1 to have their branding on the front of our shirts for the upcoming season. Given the financial regulations within the league, generating more income is essential for the club to be able to compete. This agreement underlines the hard work put in by our ownership group and team on the ground in Swansea to give us the base from which to put as strong a team as possible on the pitch for the season ahead.”
Gorringe added that the men's and women's senior teams and academy will benefit from AG1's expertise: “As a club, we have continued to invest in our performance data, sports science and player recovery to give our teams every possible advantage. Partnering with AG1 is a natural next step in that evolution.”
Tim Harrington, international president at AG1, said: "Football has always been built on discipline and consistency - showing up, day after day, no matter what. That's exactly what we stand for at AG1. Partnering with a club backed by owners like Luka, Snoop and Martha, who each bring that same relentless drive in their own fields, felt like a natural fit for our first move into football. We're excited to bring AG1 to Swansea City's players, staff and fans throughout the season."
Snoop Dogg, co-owner of Swansea City, said: "This partnership just feels right. AG1 and Swansea City are both about showing up every day, putting in that work, and always looking to level up. It's exciting to be part of something that brings people together through football, wellness, and that shared commitment to performing at your best. I'm looking forward to seeing what we can build together this season."
Additional sponsorship and kit features
ASI:One, an AI company, will feature as the club's sleeve sponsor for the new campaign, while Swansea Building Society continues on the back of the shirt. The shirts are made using 100 per cent recycled polyester and feature a "state-of-the-art micromesh finish".
The new kit will be worn for the first time during Saturday's pre-season friendly with Leganes at the Swansea.com Stadium, and will be available to purchase in-store and online from 10am on August 1.
