Conor McGregor, days after a disastrous UFC comeback where he injured his knee seconds into the fight against Max Holloway at UFC 329, has secured a new role as co-owner of BKFC. He will lead the promotion's search for the "World's Baddest Man" through an elimination tournament.
Tournament Details and McGregor's Role
The Irish fighter, unlikely to fight until the new year, will turn his attention to a bare-knuckle elimination tournament that will culminate in a finals event next summer. McGregor will play host to the series, which will be broadcast on FOX Nation.
McGregor said: "BKFC has changed the game of combat sports, and I couldn’t be more excited to partner with FOX Nation and unleash The World’s Baddest Man Tournament. This tournament will bring together the toughest fighters on the planet in a true test of heart, grit, and willpower, and I’m proud to be part of something that will set a new standard for what it means to be the baddest man in the world."
Partnership and Production
BKFC President David Feldman added: "World's Baddest Man is a bold new chapter for combat sports. Partnering with FOX Nation, Kiss Fly Productions and Conor McGregor allows us to showcase incredible athletes from around the world and tell the stories behind their pursuit of the toughest title in fighting."
The series will be produced by Kiss Fly Productions and will combine documentary storytelling with competition. FOX Nation president Lauren Petterson commented: "Conor McGregor is one of the most recognizable figures in combat sports, and we're excited to partner with him on a bold new original series unlike any other. World's Baddest Man combines premium documentary storytelling with world-class competition, providing FOX Nation subscribers unprecedented access to unique athletes while showcasing the grit, determination and heart required to compete for one of the biggest prizes in combat sports."
Impact on McGregor's Career
McGregor's injury at UFC 329 has sidelined him from fighting, but his involvement with BKFC allows him to remain active in combat sports. The tournament is expected to draw global attention and further establish BKFC as a major player in the fighting world.
