Activists in Majorca have launched a new campaign aimed at stopping social media influencers from turning the Mediterranean island into a theme park. The group Mallorca en Perill (Majorca in Danger) has started its "Stop Instagrammers" initiative across social media to challenge the picturesque image promoted by online influencers and holiday marketers.
Warning posters in four languages
Printed in English, German, Spanish and Catalan, the campaign's posters urge prospective holidaymakers not to be tricked by carefully staged photos: "To all potential visitors, don't be dazzled by idyllic images of Mallorca."
The group warned that between May and October, the island's most famous postcard spots are choked by massive crowds, gridlocked traffic and impossible parking. The overcrowding has become so severe that local authorities have been forced to cap visitor access to iconic hotspots like Cape Formentor.
Push for sustainable model
The activists explicitly warned that anyone seeking a peaceful getaway will quickly realise Majorca "is not currently the best destination".
The pushback comes as several towns face strict water restrictions, prompting campaigners to demand a shift away from predatory tourism that treats the island "as if it were a theme park". Instead, they are pushing for a sustainable model that respects local traditions, language and resident wellbeing.
Targets of criticism
Unlike standard anti-tourism protests targeting hotels or restaurants, this campaign takes direct aim at businesses that commercialise the island's natural landscape. The main targets for criticism are car-rental agencies flooding narrow island roads with vehicles, excursion companies driving mass traffic to delicate ecosystems and boat tour operators crowding pristine coves and bays.
Local shopkeepers and residents have also expressed increased frustration over social media crowds disrupting daily life, signalling that tolerance for mass tourism on the island has reached a breaking point.
