Christian Dior moved its menswear show to 9 am on Wednesday to avoid the 40°C heat forecast in Paris, a decision made over the weekend. Guests were greeted with cool towels, umbrellas, and personalised fans, a first for fashion week. The show took place in the grounds of the Musée Nissim de Camondo, under renovation until 2030, where a breeze offered some relief.
Fred Again Soundtrack and Disco Ball Invitation
The show featured a soundtrack by DJ and producer Fred Again, known for leading a new wave of dance music. The invitation was a black disco ball, and the collection exuded a luxury hedonism. Trousers with hologram sequins, ripped jeans, and oversized metallic brooches were key pieces. Deconstructed suits in chiffon gave an ultra laid-back feel. The mixed-up approach included an overcoat with metallic shorts, a monogram quarter-zip, and a bow tie, described as 'elegantly wasted'—the wardrobe of someone with deep pockets who makes going out after dark central to their lifestyle.
Jonathan Anderson on Rave Culture and Customer Recruitment
After the show, creative director Jonathan Anderson, wearing a blue chambray shirt, said young people's lifestyles influenced the collection. 'Especially in London at the moment, there's a whole new movement of kids going out. Rave culture is starting back up again – you see it in the suburbs, you see it outside of the city. I see it on the Seine at seven o'clock in the morning. Something is changing – it's more loose in terms of approach,' he said. Asked about his customer, Anderson noted his role as the first creative director across menswear and womenswear at Dior since 2025. 'I have an interesting job, as I have to talk to an existing customer and loyal client, and I have to go about recruiting customers. For me, in a weird way, I enjoy screwing with that, because that's where you find tension, within that character.'
Anderson's Track Record and Market Impact
This is Anderson's third menswear collection at Dior. His first featured plain knitted jumpers and jeans; January's collection played into indie sleaze. Since then, Dior staged a show in Los Angeles and opened a restaurant in Saint-Tropez. Anderson's ability to create innovative yet sellable designs is proven at Uniqlo and LVMH, which owns Dior. At Loewe, he increased revenue five times over 12 years. A February HSBC report predicted 10% growth across 2026 at Dior, suggesting a similar effect. The collection is expected to influence outfits from Paris fashion week to the wider world.
