Olympic diving champion Tom Daley has swapped his swim trunks for knitting needles in a spectacular career transformation that's making waves far beyond the swimming pool. In an exclusive revelation, the gold medallist has shared details of his most daring knitting project yet - creating vulva patterns that are challenging conventions in the crafting world.
The Crafting Phenomenon Continues
Since famously knitting in the stands during the Tokyo Olympics, Daley has built a crafting empire that shows no signs of slowing down. His company, Made with Love, has become a powerhouse in the knitting community, but it's his latest projects that are truly turning heads.
"I've been working on some vulva patterns," Daley revealed with characteristic enthusiasm. "It's about celebrating all bodies and making crafting inclusive for everyone."
Game of Wool: The Traitors Meets Knitting
In his most ambitious project to date, Daley is developing "Game of Wool," a knitting competition show inspired by the hit BBC series The Traitors. The format promises to bring drama, deception and dazzling craftsmanship to television screens.
"Imagine knitters creating beautiful pieces while secretly trying to identify who among them is the 'traitor' sabotaging their work," Daley explained. "It's tense, it's creative, and it celebrates the skill of knitting in a completely new way."
From Olympic Glory to Crafting Royalty
Daley's journey from Olympic pools to knitting circles has been nothing short of remarkable. His visibility has brought a new, diverse audience to the traditionally quiet world of knitting, particularly attracting younger makers and the LGBTQ+ community.
"When people see an Olympic athlete knitting, it breaks down stereotypes about what crafting should be," he noted. "It's shown that knitting can be for everyone - regardless of age, gender or background."
A Business Built on Passion
Made with Love has evolved from a personal passion into a thriving business with multiple revenue streams:
- Exclusive knitting patterns and kits
- Collaborations with major brands
- Television development projects
- Community-building through social media
Daley's approach has revolutionised how people perceive the business potential of crafting, proving that passion projects can become successful enterprises.
The Future of Daley's Crafting Empire
With Game of Wool in development and his boundary-pushing patterns gaining attention, Daley shows no signs of putting down his needles. His work continues to challenge perceptions and bring fresh energy to the world of crafts.
"Knitting saved me in many ways," Daley reflected. "It's given me a creative outlet, a business, and a way to connect with people I never would have met otherwise. And we're just getting started."
