In a remarkably frank assessment, Netflix CEO Ted Sarandos has suggested that the streaming platform is unlikely to continue its multi-million dollar partnership with the Duke and Duchess of Sussex indefinitely. The comments came during an industry event, casting doubt on the long-term future of Harry and Meghan's production company, Archewell, at Netflix.
The End of the Megadeal?
The couple's initial deal with Netflix, signed in 2020 for a sum rumoured to be around $100 million, has already borne fruit with the release of the controversial documentary series Harry & Meghan and the Heart of Invictus docuseries. However, Sarandos indicated that the relationship may be reaching its natural conclusion.
'We're always evaluating what's next,' Sarandos stated. 'Our approach is to work with creators on a project-by-project basis. The deal with Archewell has been successful, but all deals have a lifespan.'
What's Next for Archewell?
This revelation puts the spotlight on the next moves for Harry and Meghan's entertainment ambitions. With their Spotify deal having concluded earlier this year, the potential end of the Netflix agreement raises questions about the sustainability of their commercial ventures outside the royal fold.
Industry analysts suggest the couple may now pivot towards:
- Securing a new, but potentially less lucrative, agreement with another streaming rival like Amazon or Apple TV+.
- Focusing on smaller-scale, independent production deals.
- Shifting their focus back to their philanthropic work through the Archewell Foundation.
A Relationship of Mutual Benefit
Despite the uncertain future, Sarandos was quick to praise the content already delivered, calling the Harry & Meghan documentary 'one of the most watched documentary series' on the platform. The partnership has undoubtedly been a significant source of content for Netflix and a major revenue stream for the Sussexes as they built their new life in the United States.
The coming months will be crucial for Archewell Productions as it seeks to prove its longevity in the highly competitive entertainment industry, now without the safety net of a blockbuster, multi-year contract.
