Manchester United are hiring their own production manager to work with Amazon for the club's 'All or Nothing' documentary, a role that will involve exercising some editorial control over the final edit of the series.
Record fee for documentary rights
United announced last month that Amazon would be given behind-the-scenes access during the 2026/2027 season to record a fly-on-the-wall documentary series. The Reds brokered a record fee for a comparable documentary, meaning Amazon have paid more to enter Carrington than they did to get behind the scenes at Manchester City or Arsenal.
Prime Video have promised to take viewers "behind the curtain" with "unprecedented access." United had considered agreeing to a documentary series over the last few years, and now believe the time is right.
Criticism of previous 'All or Nothing' series
Amazon's 'All or Nothing' series has been a huge hit on its streaming service, but critics have accused the shows of being propaganda passed off as documentaries. However, Jose Mourinho suggested the Tottenham version was close to reality when he revealed he had "no idea" of what was being filmed. Pep Guardiola also insisted Manchester City were not involved with what was shown when Amazon followed their 2017/2018 campaign.
Spurs and City did have some editorial control, though, with vetoes over footage that could have legal implications or breach privacy undertakings.
United's editorial control
United have publicly confirmed they will have a degree of editorial control by advertising a production manager who will be the main point of contact for Amazon. When the Amazon deal was announced, United's chief communications officer Toby Craig said: “Now is the right time to open our doors, so that for the first time our fans around the world can see behind the scenes of a club which means so much to so many people.
“This documentary will showcase Manchester United’s unique people, ambition and culture; from the iconic atmosphere at Old Trafford to the work that goes on behind the scenes every day at Carrington.
"We will share some of the stories of this historic club both with our fans and new audiences around the world as we compete at the highest level, both domestically and in the Champions League."
