ITV's morning schedule was hit with a wave of second-hand embarrassment on Thursday as Josie Gibson unleashed a series of brutally awkward comments aimed squarely at her Good Morning Britain co-host, Nikita Kuzmin.
The This Morning regular was filling in on the flagship news programme when the conversation turned to Kuzmin's career on Strictly Come Dancing. In a moment that left the studio atmosphere frostier than a British winter, Gibson didn't hold back.
''How long have you got left? You're getting a bit old now,''' she quipped, seemingly oblivious to the potential for offence. The remark was a direct hit on the 26-year-old professional dancer's livelihood.
Kuzmin, to his credit, attempted to deflect the bizarre comment with grace, responding, ''I'm 26, I've got a bit left!'' But Gibson, perhaps unaware she had struck a nerve, doubled down.
She continued her unsolicited career assessment, adding, ''I'm just saying, the shelf life... you've got to get your money and run, haven't you?'' The comment seemingly reduced his acclaimed dancing career to a mere short-term financial hustle.
Viewers at home were quick to flock to social media, not to praise the segment, but to express their sheer discomfort. One viewer called it ''painful to watch,'' while another simply stated, ''That was so awkward! Josie!!!''
The incident serves as a stark reminder that live television is a minefield, where even light-hearted banter can quickly veer into deeply uncomfortable territory, leaving audiences and co-hosts alike utterly stunned.
