ITV has made a bold move to adjust the airing schedule of its hit reality show 'I'm A Celebrity... Get Me Out Of Here!' due to an action-packed autumn lineup. The broadcaster is facing a scheduling clash with the Rugby World Cup 2023, forcing producers to rethink their usual programming strategy.
Why the Change?
The network typically launches its jungle-based reality show in mid-November, but this year's Rugby World Cup final – which ITV is broadcasting – falls on Saturday, 28 October. With the tournament expected to dominate weekend schedules, ITV has decided to push back 'I'm A Celebrity' to avoid competition.
What This Means for Fans
While an official start date hasn't been confirmed, industry insiders suggest the show will likely begin in late November or early December. This means:
- Fewer episodes airing before Christmas
- Potential changes to the traditional three-week format
- Possible adjustments to the live final date
The Bigger Picture
This scheduling dilemma highlights the challenges broadcasters face when major sporting events overlap with flagship entertainment shows. ITV is walking a tightrope trying to accommodate both the Rugby World Cup – expected to draw massive audiences – and one of its most profitable programmes.
A spokesperson for ITV commented: "We're excited about both the Rugby World Cup and the new series of 'I'm A Celebrity', and we're working on a schedule that allows viewers to enjoy both to the fullest."
Fans of the reality show needn't worry though – producers have assured that all the classic elements will remain, from gruesome Bushtucker Trials to the iconic jungle setting. The delay might even build more anticipation for what promises to be another dramatic series.
