Hollyoaks has appointed Si Wall as its new Executive Producer, taking over from Hannah Cheers, who will move into a newly created role as Creative Director at Lime Pictures.
Wall, currently credited as Series Producer, will step into the exec position, while Cheers — who has led the soap for three years — will focus on creative development across the production company.
New leadership and creative direction
Discussing his new position, Wall said: “I want to bring new audiences to Hollyoaks with urgent stories that speak to young people, while honouring the fans who’ve been with us for years.”
He added: “We have some of the best families in soap, with a strong track record of pairing established actors with new and emerging talent. Hollyoaks is known for rug-pull twists and salacious turns, which work because they affect characters we care about and are relatable. They might make more daring choices than we would, but we recognise their hopes and dreams.”
Hannah Cheers’ legacy and new role
Cheers took over as Executive Producer in 2023, overseeing major storylines including the sibling sexual abuse storyline involving JJ and Frankie Osborne, the 30th anniversary plane crash, the Brookside crossover, and the reintroduction of Clare Devine.
Commenting on her new role, Cheers said: “Lime is proudly rooted in Liverpool, with an appetite for stories and voices from everywhere. As creative director, I want to make space for brilliant talent, bold ideas and conversations that start with ‘what if?’”
She continued: “From original stories to fresh takes on much loved IP, there’s so much opportunity to take creative risks, challenge convention and find new ways to connect with audiences.”
Cheers also shared her vision for the kind of television she wants to make: “Watching your favourite shows should be a treat. I love big characters, messy lives and addictive hooks. Programmes that are warm, bold, funny, heartbreaking and completely compelling. I want to make unapologetically popular television, full of humanity, that makes you feel joy and desperate to share it with your friends.”
Hollyoaks streams Mondays to Wednesdays from 6am on Channel 4’s streaming platform, with episodes airing on TV at 7pm on E4.
