
The iconic white tent has pitched up for another year, but the familiar warmth seems to be missing. The 2024 series of The Great British Bake Off has returned to Channel 4, and it's facing a battering from viewers and critics alike who are calling it 'cringe nonsense' and a disappointing 'waste of time'.
The latest batch of bakers entered the famous tent under the watchful eyes of judges Paul Hollywood and Prue Leith, with comedians Noel Fielding and Alison Hammond providing the presenting banter. Yet, the classic formula appears to be falling flat for a significant portion of its dedicated audience.
A Recipe For Disappointment?
Long-time fans have taken to social media to voice their frustrations, citing a noticeable shift in the show's tone. Many feel the focus has veered away from the heartwarming celebration of baking and towards forced, awkward humour that simply doesn't land.
The chemistry between the hosts has come under particular scrutiny. While Alison Hammond's infectious energy was initially welcomed by many, some viewers now feel her interactions with the more deadpan Noel Fielding create a jarring dynamic that interrupts the flow of the competition.
Where's The Baking?
Core viewers are complaining that the actual art of baking is playing second fiddle to contrived challenges and drawn-out comedic segments. The essence of the show—the gentle suspense, the meticulous detail, the genuine camaraderie—feels diluted.
One viewer succinctly captured the mood online, stating the show had become "absolute cringe nonsense" and a shell of its former self. This sentiment was echoed by countless others who lamented that the simple, charming bake-off they fell in love with has been over-produced and lost its way.
Whether this is a mere soggy bottom in an otherwise stellar run or a sign the show is permanently past its peak remains to be seen. For now, the Great British Bake Off finds itself in a tricky spot, desperately needing to prove it hasn't gone stale.